Making thousands of part numbers add up
A components manufacturer entering renewable energy, and the visual system that let it show up as an infrastructure partner rather than a catalogue.
Panduit has made the physical layer of electrical and network infrastructure for sixty years: cable management, grounding and bonding, cleats, connectors, identification, control panel build, and the testers that prove a circuit is dead before anyone opens it. Thousands of part numbers, and — entering renewable energy — no way to be seen as anything but a catalogue.
A cable tie is a cable tie. On its own it is a commodity, and commodities compete on price. What Panduit actually sells is the tie working with the cleat, working with the grounding, the network and the tester: one qualified system, for a site that has to run twenty years and stay safe to service. That argument is almost impossible to photograph.
Four applications, one visual language
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Solar
The electrical balance of system that carries power from the PV module to the transmission line: wire management, grounding and bonding, identification.
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Offshore wind
Subsea cable protection, followed from the lay vessel's chute down to the turbine foundation, and opened up to show how it fits together.
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EV & charging
A fleet depot built end to end, from the carports and chargers down to the cable management, grounding and labels inside them.
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Battery storage
Power connectors and control-panel builds inside the enclosure, and the cable cleats that carry power out across the site.
Outcome
The work runs wherever Panduit meets the renewable energy market: the product imagery on panduit.com, the renewable energy hub and each of the four solutions subpages, the booth backwalls and looping content at trade shows from Submarine Networks World to the subsea cable protection seminars in Ho Chi Minh City, and the social campaigns around them. One build, every surface — and a components manufacturer that now shows up as an infrastructure partner.
